Target Audience

I will be targetting a niche audience. A niche audience is when the medias audiences are seperated into smaller segments of people who each have different tastes, concerns and interests. Therefore i will be targetting a niche audience of people who like R&B music as not everyperson likes R&B music.



Demographics include the grouping of ages, sex, and social grades.
The grouping of age is usually done in the followin categories:

•<  15

•15 – 24

•24 – 35

•35 – 55

•55 >

Sex is obviously split between the two categories of male/female.

Social grades are used in marketing research and advertising they are used 

by all institutions concerning audience and they are lasrgely based on

proffesion and estimated income. They are split into the following categories:



A – Higher managerial, administrative or professional. 3%



B – Intermediate managerial, administrative or professional. 15%



C1 – Supervisory or clerical, junior managerial, administrative or professional. 23%



C2 – Semi-skilled manual workers. 28%



D – Semi-skilled and unskilled manual workers. 18%



E – Casual labourers, unemployed, state pensioners. 13%

The percentages represents how much of each social group buy a music
magazine.

      After looking at these demographics i have decided i will be looking at the social grade C2 as they are the most likely to buy my magazine. This group of people also include students which i feel will be a big readership for my magazine. I shall be aiming my magazine at both sex griups however i shall be looking at a slight predominant female audience. I shall also mainly be aiming for the 15-24 age group whilst also entering the 24-35 age group as i feel these two age groups will be the most likely to listen to R&B music magazine and to buy a magazine based on this music genre.

      I shall produce this by using female artists/band on the front cover of my magazine and use a more feminine house colour scheme for example pinks and purples. However i don not want the feminity to be to extreme as i do want to attract a male audience aswell, although i feel a female artist on the front cover will attract a male audience!