Planning For My Contents Page

For my contents page i will create a simple layout for the contents page. I shall create a numerical list of features within my magazine along the left hand side of my contents page. I shall use this technique as it allows the reader to cut straight to the page where their favourite artist/band/page is featured. I shall then use a couple of images with page numbers printed in the right hand side where I shall have a regulars section and a features section with page numbers and coverlines relating to the front page.

Planning of My Double Page Spread

Usually a main article that is used for a double page spread such as the front covers main headline will be spread across two double page spreads. The first page of main article is usually a large image taking up most if not all of the room available.

I have three ideas i could use for my double page spread:

1. Article on the artist 'Anya' featuring backstage photos, sneak previews of new music video and tour dates.
2. My second idea is an article on the artist 'kiara' based on her new album release featuring an interview.
3. Another idea is a versus double page spread upon the two artists 'kiara and anya' this would follow on well from my front page headline. It would show a new upcoming artist putting another artist into the shadows showing a rivalry. With readers comments and votes upon the two artists.

Details

After looking at the demographics and my preffered target audience i have decided to publish my magazine once every two weeks. I have decided to do this, as it leaves enough time for new music to have been released and changes within the industry to happen whereas a weekly issue may not. However it also not too long like a monthly issue, in which the reader can become frustrated with having to wait.
Taking into consideration how often it shall be published and who will be the buyers i have decided to price my magazine at £1.50 as this is affordable for students every two weeks. Also because it is quite cheap it makes it enticing for the readers.

Target Audience

I will be targetting a niche audience. A niche audience is when the medias audiences are seperated into smaller segments of people who each have different tastes, concerns and interests. Therefore i will be targetting a niche audience of people who like R&B music as not everyperson likes R&B music.



Demographics include the grouping of ages, sex, and social grades.
The grouping of age is usually done in the followin categories:

•<  15

•15 – 24

•24 – 35

•35 – 55

•55 >

Sex is obviously split between the two categories of male/female.

Social grades are used in marketing research and advertising they are used 

by all institutions concerning audience and they are lasrgely based on

proffesion and estimated income. They are split into the following categories:



A – Higher managerial, administrative or professional. 3%



B – Intermediate managerial, administrative or professional. 15%



C1 – Supervisory or clerical, junior managerial, administrative or professional. 23%



C2 – Semi-skilled manual workers. 28%



D – Semi-skilled and unskilled manual workers. 18%



E – Casual labourers, unemployed, state pensioners. 13%

The percentages represents how much of each social group buy a music
magazine.

      After looking at these demographics i have decided i will be looking at the social grade C2 as they are the most likely to buy my magazine. This group of people also include students which i feel will be a big readership for my magazine. I shall be aiming my magazine at both sex griups however i shall be looking at a slight predominant female audience. I shall also mainly be aiming for the 15-24 age group whilst also entering the 24-35 age group as i feel these two age groups will be the most likely to listen to R&B music magazine and to buy a magazine based on this music genre.

      I shall produce this by using female artists/band on the front cover of my magazine and use a more feminine house colour scheme for example pinks and purples. However i don not want the feminity to be to extreme as i do want to attract a male audience aswell, although i feel a female artist on the front cover will attract a male audience!